I'm giving some serious thought to reviving my old blog. I haven't posted there in years, for a couple of reasons.
For one, having an author's blog without actually being published felt like a self-deception, like I was pretending to be someone I wasn't. I thought, why have a blog and pretend that you're a real writer when I don't have anything on the shelves yet? Another reason is that I wanted to feel more sure of myself as a writer before I started promoting myself.
I'm slowly beginning to think that this attitude is self-defeating. Just because I haven't been published yet doesn't mean I have nothing of value to say, and waiting for some arbitrary point before I finally feel as if I have permission to talk about my work is counterproductive. Audience building doesn't begin only when you have a contract. As for confidence, I think getting some feedback and perhaps even a few people who may be excited to see my work would do wonders for my self-image.
Before I revive the blog, however, there are a few things I must take care of. Since it is a few years old, its software is out of date, and updating might break a few of the add-ons I've installed. After that I have to go over its current content and cut out the fat. My updated blog will have a more focused direction, so anything that doesn't fit into that will have to be deleted. The reviews are definitely staying, since I still plan on doing reviews. Hell, I even have a few new reviews already written.
Updates are also needed throughout the website. An updated "about me" section, the removal of my old projects and the addition of my current ones. I will not be posting sample chapters of my work, but I'm toying with the idea of writing a new story specifically for the site. That way I can give readers a taste of my work and get them excited for my projects. The new story, if I go forward with that idea, will be distributed for free in a digital form, with perhaps a link to a vanity press for those who'd prefer a physical copy.
None of this is final, though. I haven't decided whether I'll undertake the effort required to do all of this, especially since I have a novel that is very nearly finished that demands my attention. It WILL happen, though, it's just a question of whether I do it sooner or later.